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Over the past three decades, Yonatan has co-founded and managed eight successful tech companies. His professional experience and unique personality led him to formulate the SmartUp methodology as a guideline for building independent and profitable companies.
Yonatan has a B.Sc. and an M.Sc. in Computer Science from the Technion and holds six registered patents. After completing his B.Sc., Yonatan enlisted in Unit 8200 in the IDF, where he rose to the rank of Major and received the Israeli Defense Prize.
After making many mistakes as a founder and CEO of his companies, Yonatan formulated the SmartUp methodology. His central vision is to enable entrepreneurs to execute their ideas and build profitable, long-lasting companies.
SmartUp is everything but trendy slogans, and the program guides entrepreneurs step-by-step. Yonatan’s method focuses on processing ideas, communicating with potential clients, developing a product already in demand, generating revenue, and using those profits to scale up and improve product offerings.