Course Leader
"I designed the Foundations Course to teach how to build profitable, fast-growing companies with modest investment—distilling decades of experience into practical lessons."
Yonatan Stern
Founder & CEO
More About Yonatan Stern
Guest Presenters
"I will teach you what they don’t teach in business school: how to build a cash flow report, how to look at your revenues and expenses, how to create a Bookings report. Knowledge that isn’t taught anywhere else and things you absolutely must know in order to operate successfully as a CEO."
Ayala Turgeman
CFO & Co-Founder
"I’ll share with you the great value I gained from working with SmartUp – I truly learned how to run a company. In all my time as a founder, no investor ever taught me as much as Yonatan – about marketing, product, sales, and people. Every aspect of running a company."
Danielle Dafni
CEO & Founder
"As the founder of Iridize, I’ll share what I learned from not being able to raise money—and how that experience led me to success now."
Eyal Lewinsohn
CEO & Co-Founder
"I will show you how to navigate the tough decisions every founder faces - clarifying priorities, avoiding distractions, and focusing on what truly drives growth.”
Libby Molad
COO & Co-Founder
Frequently Asked Questions
Do I get a certificate after completing the course?
Yes. Participants who complete the Foundations Course receive a SmartUp Certificate of Completion, recognizing their mastery of the methodology for building profitable, fast-growing companies. This certificate can be shared with investors, partners, or on LinkedIn to showcase your achievement.
Eligibility for the certificate requires at least 80% attendance and active participation in the course.
Eligibility for the certificate requires at least 80% attendance and active participation in the course.
What is the Foundations Course?
The Foundations Course is the first stage of our accelerator program, focused on teaching entrepreneurs how to build profitable, fast-growing companies with a modest investment. It covers branding, sales, product, pricing, team building and more.
Who can join?
The course is free, but it is not open to everyone. We carefully select participants to ensure the program is the right fit. Our goal is to help those we believe can benefit most from this knowledge and grow significantly with the support of the accelerator. By filtering applications, we make sure that every seat goes to someone who is ready to take full advantage of the opportunity.
What topics are covered?
Branding, business models, pricing, Jobs to Be Done, growth engines, sales, hiring, financial models, scaling and more.
What will I gain?
The knowledge and methodology to build a successful company, avoid common mistakes, and increase your chances of success.
You will also receive a Certificate of Completion — a recognition of your achievement that can be shared with investors, partners, and on LinkedIn.
In addition, you will join a community of entrepreneurs, gaining access to peers who share your challenges and ambitions, and creating valuable connections for your journey ahead.
You will also receive a Certificate of Completion — a recognition of your achievement that can be shared with investors, partners, and on LinkedIn.
In addition, you will join a community of entrepreneurs, gaining access to peers who share your challenges and ambitions, and creating valuable connections for your journey ahead.
Does SmartUp offer other programs?
Yes, as part of our accelerator, we also offer Workshops (small-group deep dives) and a selective Residency Program (a long-term partnership with SmartUp as co-founders). Together with the Foundations Course, these create a complete path for entrepreneurs ready to learn, grow, and build.