SmartUp Resources

In this lecture Yonatan Stern suggests shifting focus from your product's features to understanding what customers are trying to achieve. Here are the lecture slides and the video of the lecture

Yonatan Stern discusses how pricing depends on the job your product is hired to do, determining your positioning and market segment. Here are the lecture slides and the video of the lecture

Yonatan Stern discusses lean business models - and how companies that grow responsibly grow faster. Guest speaker Eyal Lewinsohn Co-Founder and CEO of Iridize (acquired by Oracle) shares how the difficulty in raising funds was, in hindsight, the best thing that happened to the company. Here are the lecture slides and the video of the lecture

Yonatan Stern discusses affordable branding strategies such as the long tail and becoming a thought leader in the customers domains Here are the lecture slides and the video of the lecture

Yonatan Stern shows that branding should be the first activity a company should work to achieve, even before product development. Here are the lecture slides and the video of the lecture

Yonatan Stern emphasizes that profitability should be the primary goal of every startup and illustrated how all aspects of a company's operations should align with this objective - from marketing to product development. Here are the lecture slides and the video of the lecture

Yonatan Stern shares with scholars with entrepreneurial orientation, how a big cash exit puts tremendous pressure on companies to grow too fast and target a huge unreachable market. He demonstrated that aligning company operations with profitability in reality, leads a company to grow very, very fast. Here are the lecture slides

Yonatan Stern talks about the iterative search for a successful business model. He shows how innovation in different aspects of the business model can make the difference between success and failure of the same product. Digital Innovation Presentation - Part 5  

Yonatan Stern explains why a startup's biggest challenge is NOT to build the product - it is to bring paying customers. Founders need to understand who their customers are, how to reach them, and how to get them to buy from their company. He discusses one of SmartUp's core principles of "Branding First" and examples of successful low budget branding strategies. Digital Innovation Presentation - Part 4