Connect with us
SmartUp \ Resources \ SmartUp Resources
Filter results

Presentation – Digital Innovation – Part 5

Yonatan Stern talks about the iterative search for a successful business model. He shows how innovation in different aspects of the business model can make the difference between success and failure of the same product. Digital Innovation Presentation - Part 5  
— read More

Presentation – Digital Innovation – Part 4

Yonatan Stern explains why a startup's biggest challenge is NOT to build the product - it is to bring paying customers. Founders need to understand who their customers are, how to reach them, and how to get them to buy from their company. He discusses one of SmartUp's core principles of "Branding First" and examples of successful low budget branding strategies. Digital Innovation Presentation - Part 4  
— read More

Presentation – Digital Innovation – Part 3

Yonatan Stern discusses how product innovation isn't usually not in technology itself rather in the way technology is used. He discusses how successful companies fail at introducing new technology, and solutions such as the beachhead and long tail strategies. Digital Innovation Presentation - Part 3  
— read More

Presentation – Digital Innovation – Part 2

Yonatan Stern talks about the business of digital innovation: how it is evolutionary as it relies on enabling ideas, theories, technologies and resources - rendering products affordable and convenient. He discusses how first movers don't usually make it and the forces at play. Digital Innovation Presentation - Part 2  
— read More

Presentation – Digital Innovation – Part 1

Yonatan Stern shows that digital innovation enabled humanity to express, represent and transfer ideas with ever growing power, and how digital tools and data impacts every domain in life.   Digital Innovation Presentation- Part 1  
— read More

Lecture by Yonatan Stern- How to Start a StartUp?

Yonatan Stern, a serial entrepreneur, SmartUp’s founder, and CEO gave his second lecture: How to Start a StartUp? There is an alternative way to start your startup:  The SmartUp way!  With a much higher success rate. 1. You don’t need to be the first to dominate a market. 2. You don’t need a huge market to succeed. 3. You don’t need a grandiose disruptive product vision. The SmartUp Way – Marketing First SEO (Search Engine Optimization) - Long Tail Here is the Video of the lecture.  
— read More

Lecture by Yonatan Stern- Nine out of Ten StartUps Fail, Why Fail if You Can Succeed?

Yonatan Stern, a serial entrepreneur, SmartUp’s founder, and CEO gave a lecture: Nine out of ten startups fail; Why fail if you can succeed? Yonatan guides entrepreneurs to change the goal of the company from an EXIT To PROFITABILITY Building a new company is like exploring an unknown territory; you need time. When a company is profitable, it has the time it needs.   Here is the Video of the lecture.  
— read More

Presentation – How to Start a StartUp?

Yonatan Stern, a serial entrepreneur, SmartUp’s founder, and CEO gave his second lecture: How to Start a StartUp? Here is the presentation that accompanied the lecture.   Second presentation - How to start a startup
— read More

Presentation – Nine Out of Ten Companies Fail – Why Fail When You Can Succeed?

Yonatan Stern, a serial entrepreneur, SmartUp’s founder, and CEO gave his lecture: Nine out of ten startups fail; Why fail if you can succeed? Here is the presentation that accompanied the lecture.   SmartUp Lecture 1 Nine out of ten startups fail, why fail if you can succeed
— read More