SmartUp Resources

Roei Aviram the founder and CEO of Intelichain shares the company's branding journey and becoming a thought leader in the field of supply chain.Here is the video of the lecture

Yonatan contrasted the Lean Startup’s focus on “product-market fit,” with SmartUp’s “beachheads” and “jobs to be done” approach. There are many market segments your product might fit - your job is to discover a process and message that resonates with one.

Yonatan Stern contrasts activities and outcomes of the common way to develop a startup, and the SmartUp way

Yonatan Stern talks about why and how to start your sales process before having a productHere are the lecture slides the video of the lecture

Yonatan Stern explains the power of enablers and finding opportunities for growth.Here are the lecture slides and the video of the lecture

Yonatan Stern explains how a founder's attention must be focused on identifying and building Growth Engines in every part of the company

In this lecture Yonatan Stern suggests shifting focus from your product's features to understanding what customers are trying to achieve.Here are the lecture slides and the video of the lecture

Yonatan Stern discusses how pricing depends on the job your product is hired to do, determining your positioning and market segment.Here are the lecture slides and the video of the lecture

Yonatan Stern discusses lean business models - and how companies that grow responsibly grow faster.Guest speaker Eyal Lewinsohn Co-Founder and CEO of Iridize (acquired by Oracle) shares how the difficulty in raising funds was, in hindsight, the best thing that happened to the company.Here are the lecture slides and the video of the lecture