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SmartUp Resources

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Guiding Principles

The Easy Way to Create Long Tail Content

Before getting into how to build thousands of content pages to create a long tail, it’s worth discussing again the purposes for which we produce the content.
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Long Tail Content Creation

As we can see, a long tail content creation strategy is best achieved by developing a robust database of items and their unique attributes and then leveraging that data to create fit-for-purpose content streams. Databases can be compiled using existing data from multiple sources or produced from the results of in-house research. 
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External Resources

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Case Studies

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