The Not So Cookie-Cutter Approach to Company Building — 8 Lessons from Zapier - Smart Up

About
Programs
Programs
- Program – Foundations Course
  Learn the principles and steps to achieve a successful profitable company on a small investment
  Read More
- Program – Companies Workshop
  Learn to apply the SmartUp principles in group mentoring sessions
  Read More
- Program – Residency
  Partner with us to practice success in your company
  Read More
- Program – Angels Circle
  A community of investors learn the SmartUp investment model, identify potential and set companies up for success
  Read More
Resources
Resources
- External Resources
  All External Resources
  — all external resources
- Case Studies
  Read how we help startups get from point A to point B in no-time
  — all case studies
- Guiding Principles
  All the knowledge you’ll ever need from our rich Guiding Principles library
  — all articles
- SmartUp Resources
  SmartUp Presentations, Lectures and Materials
  — All SmartUp Resources
Press
Yonatan Stern

Apply

About
Programs
Programs
- Program – Foundations Course
  Learn the principles and steps to achieve a successful profitable company on a small investment
  Read More
- Program – Companies Workshop
  Learn to apply the SmartUp principles in group mentoring sessions
  Read More
- Program – Residency
  Partner with us to practice success in your company
  Read More
- Program – Angels Circle
  A community of investors learn the SmartUp investment model, identify potential and set companies up for success
  Read More
Resources
Resources
- External Resources
  All External Resources
  — all external resources
- Case Studies
  Read how we help startups get from point A to point B in no-time
  — all case studies
- Guiding Principles
  All the knowledge you’ll ever need from our rich Guiding Principles library
  — all articles
- SmartUp Resources
  SmartUp Presentations, Lectures and Materials
  — All SmartUp Resources
Press
Yonatan Stern

Connect with us

The Not So Cookie-Cutter Approach to Company Building — 8 Lessons from Zapier

April 30, 2024

Back

SmartUp \ External Resources \ The Not So Cookie-Cutter Approach to Company Building — 8 Lessons from Zapier

Wade Foster, founder and CEO of Zapier, shares his contrarian takes on building a billion-dollar company — from fundraising advice, go-to-market strategy, and hiring mistakes.

Related articles

Nine out of Ten Startups Fail. Why Fail if you Can Succeed?

Long Tail Content Creation

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Others