Learn about SmartUp Academy and how we teach founders and startups the profession of building successful companies
Read press releases about SmartUp’s activity and its portfolio companies
SmartUp Academy caters to individuals and organizations at various stages of their business development – from potential entrepreneurs to already existing companies. Choose the option below that best matches your needs and see how SmartUp could benefit you.
All External Resources
Read how we help startups get from point A to point B in no-time
All the knowledge you’ll ever need from our rich Guiding Principles library
SmartUp Presentations, Lectures and Materials
If you match one of these descriptions, then SmartUp is the right answer for you. Read more and join us!
In short, although we still obsess over hits, they are not quite the economic force they once were. Where are those fickle consumers going instead? No single place. They are scattered to the winds as markets fragment into countless niches. The one big growth area is the Web, but it is an uncategorizable sea of a million destinations, each defying in its own way the conventional logic of media and marketing.
Anderson, Chris. The long tail: Why the future of business is selling less of more. Hachette UK, 2006.
“…What’s fascinating about this moment is that the economics of the twenty-first century are already evident in outline form in the databases of the Googles, Amazons, Netflixes, and iTunes of the world. In those many terabytes of user behavior data is a clue to how consumers will behave in markets of infinite choice, a question that hadn’t been meaningful until recently but has now become essential to understand….”
MORE, L. O. THE LONG TAIL WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE.