Learn the principles and steps to achieve a successful profitable company on a small investment
Learn to apply the SmartUp principles in group mentoring sessions
Partner with us to practice success in your company
A community of investors learn the SmartUp investment model, identify potential and set companies up for success
All External Resources
Read how we help startups get from point A to point B in no-time
All the knowledge you’ll ever need from our rich Guiding Principles library
SmartUp Presentations, Lectures and Materials
In short, although we still obsess over hits, they are not quite the economic force they once were. Where are those fickle consumers going instead? No single place. They are scattered to the winds as markets fragment into countless niches. The one big growth area is the Web, but it is an uncategorizable sea of a million destinations, each defying in its own way the conventional logic of media and marketing.
Anderson, Chris. The long tail: Why the future of business is selling less of more. Hachette UK, 2006.
“…What’s fascinating about this moment is that the economics of the twenty-first century are already evident in outline form in the databases of the Googles, Amazons, Netflixes, and iTunes of the world. In those many terabytes of user behavior data is a clue to how consumers will behave in markets of infinite choice, a question that hadn’t been meaningful until recently but has now become essential to understand….”
MORE, L. O. THE LONG TAIL WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE.