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Presentation – Digital Innovation – Part 4

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Yonatan Stern explains why a startup’s biggest challenge is NOT to build the product – it is to bring paying customers. Founders need to understand who their customers are, how to reach them, and how to get them to buy from their company. He discusses one of SmartUp’s core principles of “Branding First” and examples of successful low budget branding strategies.

Digital Innovation Presentation – Part 4


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