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Residency at SmartUp

Partner with us to practice success in your company


No business plan survives first contact with the market.

Like medicine and law – company building is a profession that can’t be mastered in the classroom alone. Entrepreneurship must be practiced in the field, where real-life complexities happen and decisions, actions and adaptations must be made. In the SmartUp Residency program selected companies partner with us and build and run their company with our guidance.

Building a successful company is a career that requires mastery – just like any other profession. Learning how to do the work is the first step, but true mastery comes from years of practice and experience.
Yonatan Stern
Founder and Teacher

How Does Residency at SmartUp Work?

  • Forming Our Partnership

    SmartUp Academy joins your company as co-founders
  • Active Participation in management

    Founders meet periodically with Yonatan Stern and the SmartUp staff for management meetings, adjusting the frequency based on the company's stage, to discuss strategy and execution
  • Access to Resources

    Resident companies have access to the professional staff at SmartUp, as well as other resources, including materials, courses, and workshops.
  • Here for you

    As our resident company, we are lifelong partners

SmartUp Resident Companies

"Yonatan has interesting solutions to the company's issues"
Ashi Horovitz
CEO & Co-Founder
"The greatest value of working with Yonatan is his wide thinking and vision that makes our company focus on the important things"
Eli Baratz
CTO and Co-Founder
He is really thinking completely differently about marketing
Eyal Wultz
President & Co-Founder
"You build your company, from marketing through core business"
Ori Shafir
CMO & Co-Founder
"The skill set that I was missing I found with Yonatan's mentorship"
Ziv Segal
CEO & Co-Founder

How to Apply

Using our innovative methodology, SmartUp Academy empowers participants to create a new start-up or expand a current company. Our guiding principles are rooted in the idea that most businesses can thrive with a modest initial investment and the right tools to overcome challenges.

The SmartUp Method is useful to founders/entrepreneurs, professionals wanting to become founders and companies at various stages of development.

To apply to the SmartUp Academy, please select the category that best describes you:

I’m a Founder, already working on my idea

I quit my previous job to start my own business. I’m looking for a co-founder that can mentor me through the challenges of starting my own company.


We’re an already existing Company

We’re a company without VC backing looking for new ways to expand our business. We want help overcoming current challenges or avoiding potential pitfalls as we grow.


I want to become an Entrepreneur, but I’m currently working somewhere else.

I’m currently working somewhere else, but it’s always been my dream to start my own company. I don’t know where to start and I need help developing some ideas.


Frequently Asked Questions

Here are some of the questions (and answers) we frequently get

Who should apply to the Residency program?

SmartUp Academy welcomes:
1. Founders, working full time on their idea
2. Potential entrepreneurs, working full time somewhere else
3. Existing companies without VC funding

Can I apply even if I don't have a company or an idea for one?

Yes! Please contact us if you:
- want to become an entrepreneur but are still working somewhere else; or
- have some business or tech experience; or
- have an idea for a new company but don't know how to start; or
- don’t have an idea and want to be paired with other founders to develop new concepts.

Can I apply if my company is VC funded?

It depends on what stage you're at as a company. Please fill out our application form for Companies, and one of our team members will be in touch.