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SmartUp Foundations

Learn the principles and steps to achieve a successful profitable company on a small investment


12 weeks   |  2.5 hour sessions   |  2 HaPnina st. 1st Fl  Ra’anana  

This course is led by Yonatan Stern

Next course starts on March 31st 2024, 15:00 – 17:30

Course Syllabus

The foundations course is focused on applying our guiding principles in your company
  • Finding an Idea

    How to look at the market and find opportunity? Do you need groundbreaking technology or to be first to market?
  • Marketing plan

    Do you need a big market? How to find the right market for your product? Where are your customers and how can you create a relationship with them?
  • Business model

    What business model is right for your project? Where will the money come from and what should you spend it on? What method of sales is right for you?
  • Funding

    When do you need an investment, how much and from whom? How fast should you grow?
  • Sales

    When should you start selling and through which channels? How much should you spend on sales and how to create a sales funnel?
  • Positioning and pricing

    How sensitive are customers to price? How is selling to customers different from selling to a business? How to price an incomplete product?
  • Product Development

    What is the product your customers need and be willing to pay for? When should you start development and how much should you spend on it? When should you start selling it?
  • Build Your Team

    What are common mistakes when finding co-founders? What to look for in a candidate and how to keep the good ones?
Get Started
There's a set of principles that once implemented - will make you successful. It's only a matter of time and focus.

I've seen it repeatedly in my own companies and with SmartUp resident companies, and I'm confident it's possible for all entrepreneurs.
Yonatan Stern
Founder and Teacher

Is this course for me?

This course is right for you 

  • if you have a passion to create something, whether you’ve started or not

  • if you don’t want to spend your time chasing investments

  • if you have a successful company but know it can do much much better

This course is not for you

  • if you just want to start a small business

  • if you’re just looking for technical or legal advice

  • if you are looking for one on one mentoring


Does my company have to be based on innovative technology?

No. Innovation is not only in tech, but applies to all fields, and all aspects of your business model. This course will help you determine which innovative opportunities to pursue.

My VC has assigned me with a mentor. Will this course confuse me?

You will learn things that contradict the common wisdom, and standard VC guidelines. However, you should be in a position to challenge both views and decide for yourself.

How can this course work both aspiring and veteran entrepreneurs?

This course is focused on principles which should be upheld at all stages of a startup. Implementation of these principles is an art that will be discussed in the group based on existing companies challenges.

Will I be able to discuss my specific company and issues with Yonatan?

As it pertains to the course subjects, or briefly before and after class.
If you’re an established company and would like to discuss your challenges - consider applying to the company workshop program

I want to be an entrepreneur but don't even have an idea yet. Is this course for me?

This course will give you the foundations to build your startup correctly when you're ready.
We will discuss innovation in length and how to search for ideas - so you're likely to end up working on a new project!

Schedule an interview with us

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