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SmartUp Foundations

Learn the principles and steps to achieve a profitable, fast growing company on a small investment

 

12 weeks   |  2.5 hour sessions   |  2 HaPnina st. 1st Fl  Ra’anana  

This course is led by Yonatan Stern

 

Next course starts on June 25th 2025, 16:00 – 18:30

Course Fee: 3,000 Nis

 

All classes take place on Sundays, 16:00-18:30

June: 25th  |  July: 2, 9, 16, 23, 30  |  August: 6, 13, 20  |  September: 3, 10, 12

 

Course Syllabus

The foundations course teaches you the SmartUp methodology and mindset you need to beat the odds

  • 1 | Strive for Profitability

    The language of business is money. Learn why and how to align all aspects of your operations with profitability
    Lecture Slides

  • 2 | Branding First

    If no one knows about you, no one will buy from you. Learn affordable ways to create a brand, before product development
    Lecture Slides

  • 3 | Lean Business Model

    Companies that grow responsibly grow faster, and are more likely to survive. Learn how to create and work with a lean business model
    Lecture Slides

  • 4 | Pricing

    Determine your positioning and market segment based on the job your product is hired to do
    Lecture Slides

  • 5 | Jobs to be Done

    Shift your focus from your product’s features to understanding what customers are trying to achieve
    Lecture Slides

  • 6 | Growth Engines

    Find your market beachheads and turn them into growth engines: scalable, repeatable and profitable processes
    Lecture Slides

  • 7 | Enablers & Innovation

    Leverage enablers for high-growth low-risk opportunities, and avoid the pitfalls of first movers with ground-breaking ideas
    Lecture Slides

  • 8 | Sales

    How to start your sales process before having a product
    Lecture Slides

  • 9 | Co-Founders, Hiring, Compensation

    Small teams, profit sharing, and recognizing individual contributions vs co-founders, bonus plans and HR departments
    Lecture Slides

  • 10 | Time & Money

    Over 90% of well-funded, talented teams fail. Learn how to buy time so you have a better chance to succeed.
    Lecture Slides

  • 11 | Scaling

    How to strategically leverage unscalable methods to create scalable business models
    Lecture Slides

  • 12 | SmartUp Success Strategies

    Some uncommon ways SmartUp achieves uncommon success , and where do you go from here
    Lecture Slides
More SmartUp Resources
There's a set of principles that once implemented - will make you successful. It's only a matter of time and focus.

I've seen it repeatedly in my own companies and with SmartUp resident companies, and I'm confident it's possible for all entrepreneurs.
Yonatan Stern
Founder and Teacher

Is this course for me?

This course is right for you 

  • if you have a passion to create something, whether you’ve started or not

  • if you don’t want to spend your time chasing investments

  • if you have a successful company but know it can do much much better

This course is not for you

  • if you just want to start a small business

  • if you’re just looking for technical or legal advice

  • if you are looking for one on one mentoring

FAQ

Does my company have to be based on innovative technology?

No. Innovation is not only in tech, but applies to all fields, and all aspects of your business model. This course will help you determine which innovative opportunities to pursue.

My VC has assigned me with a mentor. Will this course confuse me?

Maybe.
You will learn things that contradict the common wisdom, and standard VC guidelines. However, you should be in a position to challenge both views and decide for yourself.

How can this course work both aspiring and veteran entrepreneurs?

This course is focused on principles which should be upheld at all stages of a startup. Implementation of these principles is an art that will be discussed in the group based on existing companies challenges.

Will I be able to discuss my specific company and issues with Yonatan?

As it pertains to the course subjects, or briefly before and after class.
If you’re an established company and would like to discuss your challenges - consider applying to the company workshop program

I want to be an entrepreneur but don't even have an idea yet. Is this course for me?

Yes.
This course will give you the foundations to build your startup correctly when you're ready.
We will discuss innovation in length and how to search for ideas - so you're likely to end up working on a new project!

Learn more about this course