Connect with us

SmartUp Workshop


Coming Soon!

SmartUp Workshop

Learn to apply the SmartUp principles across nine 3-hour group mentoring sessions

This workshop is led by Yonatan Stern
Dates TBD
TBD
HaPnina St. 2, 1st floor, Ra'anana
Apply here
No business model survives first contact with the market. We need to constantly reevaluate the effectiveness of our work and adapt our strategy.
Yonatan Stern
Founder & CEO

The SmartUp Workshop

The Companies Workshop is a bi-weekly group mentorship program led by Yonatan Stern. It's at the heart of SmartUp's work, because while the principles may seem straightforward, putting them into practice is an art that takes time to master.
Each session focuses on a principle or aspect of business. Participants examine how that principle applies to their own company and receive feedback from both the instructor and the group.

Company leaders share their challenges, the group digs deep to analyze them and brainstorm solutions based on SmartUp principles and then follows up in future sessions to re-evaluate and adapt.
The Companies Workshop is focused on putting our guiding principles to work in your company

  • Achieving Profitability

    Assess your company's current strategy through the lens of the profitability principle. Covering all aspects of your startup, from operations and marketing to sales, financial planning, and reporting.

  • Creating a Brand

    What is a brand, and why does it change everything? Learn creative, affordable ways to become a respected name in your clients' industry.

  • Business Model

    What business model is right for your company? Where will the money come from, and where should it go? What sales approach works best for you?

  • Marketing Plan

    How do you find the right market for your product? Does it need to be big? Where are your customers, and how do you build a real relationship with them?

  • Funding

    When do you need investment, how much, and from whom? And how fast should you really be growing?

  • Sales

    When should you start selling, and through which channels? How much should you spend on sales, and how do you build an effective sales funnel?

  • Positioning and Pricing

    How sensitive are your customers to price? How does selling to consumers differ from selling to businesses? And how do you price a product that isn't finished yet?

  • Product Development

    What is the product your customers will actually use and pay for? When should you start development, and how much should you spend on it? When is the right time to start selling?

  • Your Team

    What should you look for in a hire, and when is a "qualified" candidate not the right choice? How do you keep employees motivated on a reasonable budget?

Following this course, you will:

Learn from a variety of real-life, complex situations
Receive valuable feedback from the group
Leave each session inspired to implement new ideas in your company
Receive mentorship from Yonatan Stern
Build lifelong friendships and collaborations
Gear your entire operation to reaching profitability
Understand and engage with your market from day one, and every day after. Make the right mistakes, and fix them fast
Identify what's holding your company back and what to do about it
Discover resources within your company you can leverage
Identify new markets and areas for growth
Find new ways to select and incentivize employees
Understand your company’s culture and how to improve it

Hear from some of our satisfied students

Danny Albocher
Danny Albocher
Founder & CEO of "IOTier"
Pickey WATCH VIDEO
Omri Farbstein
Founder & CEO of "puRO"
WATCH VIDEO
omri azulay
Omri Azulay
Founder & CEO of "UpStar"
upstar WATCH VIDEO

The Companies Workshop is right for you if:

You're working full time on your startup and want to learn the SmartUp way
You don't want to spend your time chasing investments
You have a successful company but know it can do much better

The Companies Workshop is not for you if:

You are not a founder or executive in your company
You're looking for technical or legal advice
You're looking for one-on-one mentoring

FAQ

Isn't it better to just learn from case studies?

Case studies are simplified problems with simplified solutions. They're useful for illustrating a point, but they don't reflect reality. Real-life challenges are infinitely more complex, and the answers are rarely obvious. Working with real companies on real challenges allows us to follow up on the efforts being made, re-evaluate our decisions, and adapt.

Can more than one member of the same company join the workshop?

Absolutely. It's great for company leaders to be aligned on strategy, speak the same language, and build a consistent culture in your startup.

I work in a startup but I'm not the founder. Can I join?

If you're not in a position to influence your company's direction, the Foundations Course is likely a better fit for you.

How can this course work for both aspiring and veteran entrepreneurs?

The course is built around principles that apply at every stage of a startup. How those principles are put into practice is an art. One that gets explored through real discussions based on the challenges each company in the group is facing.

Will I be able to discuss my specific company and challenges with Yonatan?

During sessions, yes (as it relates to the course topics). You're also welcome to catch him before or after class. If you're an established company looking for deeper engagement, consider applying to the Companies Workshop.

Schedule an interview with us

    Upload your CV
    Upload your presentation
    Upload other files