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We build successful, profitable companies

SmartUp Academy

SmartUp was founded in 2019 by serial entrepreneur Yonatan Stern with the mission to change the paradigm of building new companies. Based on principles Yonatan developed in over 3 decades of experience, SmartUp teaches entrepreneurs how to build successful, profitable companies with a modest investment and a clear set of guiding principles.

"Building a successful company is a career that requires mastery, just like any other profession. Learning how to do the work is the first step, but true mastery comes from years of practice and experience."
Yonatan Stern
Founder
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SmartUp’s Principles

Self-Reliance

Paradigm Shift

Long Lasting Sustainable Ventures

Trial & Error

Marketing First

Self-Reliance

Companies that work with SmartUp strive for independence by minimizing external investment and growing profitability through organic growth. By building self-reliance, these entrepreneurs maximize capital intake, improve their business strategies, and strengthen their competitive advantage.

Paradigm Shift

The SmartUp methodology supports entrepreneurs in building a lean company with a modest investment, instead of following current trends that often rely on large capital intakes to fund rapid growth.

Long Lasting Sustainable Ventures

While entrepreneurs tend to cherish and protect their ventures, investors' perceptions are more materialistic. SmartUp draws on a proven methodology to empower entrepreneurs as they build independent companies that are built to last.

Trial & Error

Building a new company is a challenging journey, and it can be easy to miss the mark at times. The team at SmartUp brings over two decades of experience and believes every mistake is a learning opportunity.

Marketing First

A crucial stage for designing a sellable product is communicating the core idea to your target audience and opening a dialogue with future customers. Building a strong connection with potential clients ensures the product offers a real solution to a real problem.

Self-Reliance

Companies that work with SmartUp strive for independence by minimizing external investment and growing profitability through organic growth. By building self-reliance, these entrepreneurs maximize capital intake, improve their business strategies, and strengthen their competitive advantage.

Paradigm Shift

The SmartUp methodology supports entrepreneurs in building a lean company with a modest investment, instead of following current trends that often rely on large capital intakes to fund rapid growth.

Long Lasting Sustainable Ventures

While entrepreneurs tend to cherish and protect their ventures, investors' perceptions are more materialistic. SmartUp draws on a proven methodology to empower entrepreneurs as they build independent companies that are built to last.

Trial & Error

Building a new company is a challenging journey, and it can be easy to miss the mark at times. The team at SmartUp brings over two decades of experience and believes every mistake is a learning opportunity.

Marketing First

A crucial stage for designing a sellable product is communicating the core idea to your target audience and opening a dialogue with future customers. Building a strong connection with potential clients ensures the product offers a real solution to a real problem.

The SmartUp Team

Yonatan Stern

Founder

Libby Molad

Co-Founder & COO

Ayala Turgeman

Co-Founder & CFO

Eyal Lewinsohn

Mentor

Daniel Itzhaki

Software Developer

Matias Brenman

Marketing Manager

Maor Nave

AI & Data Specialist

Yair Fradkin

Recruitment Manager

Oren Cohen

Product Designer

Want to learn more?