Learn the principles and steps to achieve a successful profitable company on a small investment
Learn to apply the SmartUp principles in group mentoring sessions
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A community of investors learn the SmartUp investment model, identify potential and set companies up for success
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SmartUp Presentations, Lectures and Materials
SmartUp Academy is a school combining lectures, workshops and residency programs that teaches entrepreneurs and companies how to build successful, profitable, and fast growing companies, using relatively small investments. Many companies, and especially technology driven startups, are founded by inexperienced entrepreneurs who lack understanding and practice in branding, marketing, sales, finance and many other aspects that are critical to building successful companies. The SmartUp Academy teaches the profession of entrepreneurship with the aim to increase the success rate of companies from 1 in 10, to 6 or 7 out of 10, by teaching the skills needed for that profession.
Yonatan Stern is a serial entrepreneur, who founded and led eight successful tech companies in various domains, from data to hardware, from AI to business software, and from SaaS to retail. Five of his ventures were acquired totaling over $1 billion, and one, ZoomInfo, went public a few months after being acquired and is traded on NASDAQ at a value of $11B. Yonatan has a B.Sc and M.Sc in Computer Science from the Technion, served in Unit 8200 of the IDF where his team earned the Israel Defense Prize from the President of Israel. Yonatan also registered six patents in data extraction and analysis from free text and from web sites, which are the foundation of ZoomInfo’s technology and success. As a scientist, Yonatan spent many years researching the reasons companies succeed or fail, trying to distill and refine a process to increase success rate of companies, which resulted in forming the SmartUp Academy.
The SmartUp methodology is grounded in unconventional principles, such as prioritizing profitability before growth, initiating branding efforts well in advance of product development, targeting small niche markets over larger ones, recognizing your customers are much more important and valuable than your product, and many other practical insights. The SmartUp Academy program is dedicated to guiding entrepreneurs on the specific actions, their sequence, and effective execution strategies. We don’t just impart concepts and principles; we also provide practical, step-by-step guidance tailored to each company’s unique needs.
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